BY JOY DAVIDOVITS
Amid daily Zoom classes and cooking three maybe not-so-delicious meals for my three kids under six years old, I’ve found the perfect excuse to escape chaos… Have a glass of wine.
But, my body and mind haven’t been feeling it… and truthfully, I’d prefer to break that routine and revamp my lifestyle.
Well, thank goodness, I finally found Cann!
A Growing Trend
Cann is an award-winning, micro-dosed social tonic, touted as the number one selling cannabis beverage in California. Embodied in a cute Cann variety pack is a new promise for mom-escapes and social drinking experiences everywhere.
This a drink that has no next-day hangover, and provides a real mood-elevating feeling… exactly what we all need these days.
Cann is definitely shifting trends and breaking down stigmas. A slew of celebrities praise the THC and CBD infused drink, consuming it regularly, and even putting their money where their mouths are as investors… Yep, Gwyneth Paltrow, Ruby Rose and Rebel Wilson, to name just a few, are all financially committed to the0 Cann dream.
Smarter Than Wine
I had the opportunity to talk to Chelsea Bedard, Chief Revenue Officer at Cann. Chelsea was once an outsider of the cannabis business until a sip of Cann changed her lifestyle and social drinking. She became an avid user, swapping out glasses of wine for Cann as a lower
calorie option.
“My day-to-day life was becoming much more healthy and more sustainable for me,” she tells me. She explains that Cann creates a similar buzz as a glass of wine, without the headache, brain fog or hangover.
She fell so much in love with the drink that she eventually left the tech industry to join the Cann team.
“I got an opportunity to invest in the company, and then a few months later, Luke Anderson, a co-founder at Cann, asked me to help them figure out sales and how to get into the market,” Chelsea recalls. With mental health issues and alcohol consumption on the rise during these challenging times, Chelsea knew Cann was a viable product.
Cann has come to innovate the way people socialize by not only providing an alternative to alcohol,
but also making cannabis a more approachable, shareable experience.
“Our consumers are generally women, but men are also very comfortable with it. It’s a very discreet beverage that takes about 15 minutes to feel the buzz. It gives you almost instant gratification.
“Every ingredient is sourced from the best places on Earth,” Chelsea continues. “There’s no sugar additives, preservatives or high fructose products included. It’s a natural and more conscious decision about what you’re putting in your body.”
“There’s no sugar additives, preservatives or high fructose products included. It’s a natural and more conscious decision about what you’re putting in your body.”
Change for a Better World
For me, personally, Cann’s Roadies are simply genius. It’s a great version of Cann, without the can. You throw a little sachet of 2mg of THC + 4mg of CBD in your bag, and go for a hike, dinner, or to a friend’s house. Mix these packets into a seltzer, add them to your beverage of choice, and enjoy the rest of your day. Perfection!
According to Chelsea, word of mouth has been Cann’s best marketing tool. “People are starting to identify the brand as a new category, and as a real option… Once you see other people experience the product, it makes you realize that this is creating real change for a better world,” she says.
Cann currently operates in California, Nevada and Rhode Island, and will be launching in Illinois next, with a few other states being added in the near future.
