“Historically, beauty and wellness have been represented by one model, which was typically an affluent, white skinny woman,” Dorian Morris, founder of Undefined Beauty, says. “So Undefined Beauty is changing that conversation.”
Focusing on affordable and sustainable products, Undefined Beauty sells topical CBD products with plant-based ingredients.
Morris founded Undefined Beauty before the rush of CBD products took over the market. Most products had grainy textures with unreliable formulas and shoddy packaging, she says. She decided to cater to an audience that wanted beautiful packaging and natural ingredients.
“There wasn’t a brand that really was speaking to the millennial mindset, that was elevated,” Morris reflects. “I thought there was an opportunity for me to create something that fills that void.”
Although most of her customers are women, Undefined Beauty products are inclusive to men and anyone who wants to take control of their own wellness, Morris says.
“I want to help empower and educate men and women to really own their own natural beauty and think about clean, plant-based solutions,” she explains.
Besides selling her own products, Morris also has a section of her website called the Undefined Collective where she promotes female, LGBTQ and BIPOC CBD beauty brands, and conscious capitalism, or being selective in which companies to purchase from.
“There’s a lot of snake oil out there. I want to make sure that all the brands that I put my Undefined stamp behind are really high quality, third party tested products.”
Undefined Beauty is working on a new line incorporating adaptogenic mushrooms, creating ingestible CBD products and opening their storefront location in the art district of Los Angeles.
